Strategy is at the heart of everything we do because we know it’s not just about what you say, it’s about knowing when, where, and how to say it for maximum impact.

Our process is collaborative yet candid, during our strategy sessions we uncover new opportunities available to you, figure out where you fit in the market, and identify clear goals everyone can rally around. Most importantly, it gives us a plan to make sure your marketing and advertising actually deliver results, and a real return on investment.

Our Expertise

• Brand Strategy
• Digital Marketing Strategy
• Content Strategy
• Campaign Planning
• Audience Research and Insights
• Market Positioning
• Data Analysis and Reporting
• Media Planning

At Lateral, we design distinctive, ownable brand identities that align your values with visuals, bringing your brand to life in a way that feels uniquely yours.

Whether you’re starting from scratch or looking to breathe new energy into an existing brand, we work closely with you to uncover what makes you stand out. We then thoughtfully apply your brand across web, print, and digital assets creating a cohesive presence that’s impossible to ignore.

Our Expertise

• Trademark-ready Naming & Logo Design
• Visual Identity Creation
• Art Direction, Photography & Videography
• Copywriting
• Print Design
• Web Design
• Packaging & Merchandise
• Wayfinding & Signage

A great campaign isn’t just seen; it’s felt, remembered, and acts as the catalyst for meaningful engagement.

Our creative team brings ideas to life through compelling visuals, stories, and experiences that capture attention and inspire action. Combining clever messaging, striking visuals, and strategic placements, we ensure your brand reaches the right people at the right time.

Our Expertise

• Campaign Creation
• Television Commercials
• Radio & Podcast Commercials
• Outdoor Advertising
• Print Advertising
• Digital & Display Advertising
• Email Campaigns
• Analytics & Reporting

Your website is the foundation of your online presence, it should look great, feel effortless to use, and be designed to convert.

At Lateral, we start with clear goals, smart architecture, and well-mapped user journeys. We then bring your brand to life through design, refine your messaging, and build for performance, accessibility, and user experience. The result? Beautiful, bespoke websites that work hard, drive engagement and support long-term growth.

Our Expertise

• Custom WordPress Development
• User Experience Design
• Performance Optimisation
• Design Systems
• Accessibility
• Interaction Design
• Motion Graphics
• Maintenance & Support

Effective digital content keeps your brand front and centre, whether its on socials, in inboxes, or even on your own website.

We work closely with your team to craft content strategies that connect, write emails people actually open, manage social platforms with intent, and optimise every channel for performance. With consistent branding, real engagement, and smart use of data, we help grow your presence, build trust, and turn followers into loyal customers.

Our Expertise

• Content Strategy & Planning
• Content Creation & Copywriting
• Scheduling & Automation
• Trend & Algorithm Awareness
• Audience Growth Strategies
• Influencer Collaborations
• Email Direct Marketing
• Analytics & Reporting